Chinese universities began to offer courses that somehow belong to popular games, or use the latter for advertising. Colleagues report that several educational institutions in China immediately launched advertising programs in which their face becomes a clone from Genshin Impact.
The universities of Shanghai, Tianjin and Sun Yatsen took advantage of this technique for the attachment of students, and then others joined them. The first videos were really creative and cheerful, but soon such an advertisement ceased to be inventive, and universities turned this trend into a conveyor, which they still like to call a boomer approach.
The main conclusion from what is happening is that mobile games as a whole and Genshin Impact in particular already have a huge impact on people.